Maybe you’ve already worked on branding your business, but have you built a personal brand? Julie Cottineau returns to Inc. Interactive to run another popular branding session, this time focusing on how to build and maintain a powerful personal brand. Experts like Julie know that this aspect of branding can often go overlooked, even though it’s incredibly important in business. According to one of her blog entries on the subject, “When you are competing for a job it is not just about your education and your skills, it is also about what’s unique in the way you think, the way you work and the things that you are passionate about. People hire people, not resumes.”
Whether you’re looking to use your personal brand to get a job, are launching your own business, or want to strengthen your existing business, this engaging, hands-on workshop will help you to transform your passions and personality into a brand that works for you.
Julie Cottineau is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs build their brands and leverage them as actionable business assets. Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Prior to joining Virgin, Julie held high-level positions at Interbrand and at Grey Worldwide, in both the US and France. She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell. She is also the creator of BrandSchool, a unique and impactful online branding class for entrepreneurs.
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