RUUM Grand Opening


Brought to you by the founders of The Children’s Place, Ruum is the hottest new destination for great fashion and basic apparel and accessories for kids. Launching this spring, Ruum (pronounced “Room”) offers head to toe outfitting, exceptional quality, and great pricing.

Join Ruum at its newly-opened 21 stores and online @ for the Grand Opening March 22-24th. Enjoy surprise promotions, fun activities for kids, and free giveaways all weekend long. During the Grand Opening, Ruum will also kick off a month-long sweepstakes with daily winners and the grand prize of a $2000 Ruum gift card. Event promotions will include great deals for online and in-store purchases, including Instant Win savings cards and bonus points on Ruum’s new loyalty program.

“I am thrilled to be back in the kids business,” says Ezra Dabah, CEO of Ruum and formerly CEO and Founder of The Children’s Place. “We have been listening to customers while preparing to launch our latest brand. Moms told us what they need, and Ruum offers the fresh and new approach to kids wear that they want, with the quality and price that they deserve.”

Ruum already has fans among celebrity kids including Oscar-nominated actress Quvenzhane Wallis. Lucky Magazine editors, too, are coveting Ruum’s fashion looks: “New line Ruum American Kid’s Wear, catering to the kid with personality to spare, is only adding to our kid’s clothing envy…We love Ruum’s playful use of color: bright striped cardigans, snappy plaid cargo shorts and vibrant floral sundresses make the new collection pop.”

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